Nitasha Mehta (she/her)

DTC, Brand and Consumer Marketer with startup expertise in e-commerce, brand strategy & partnerships, lifecycle marketing, and CSR

BIO

With over 15 years of experience in e-commerce, brand strategy & partnerships, consumer and product marketing, shopper marketing, and lifecycle marketing, Nitasha Mehta brings a wealth of expertise to the table. Her professional journey includes pivotal roles at Amazon and Samsung. Recently, she spearheaded the CPG Brand Partnerships team at Boxed, collaborating directly with over 60 CPGs to craft effective marketing strategies. Currently she is the leader of Marketing & Communications at Cayaba Care, a maternity healthcare startup focused on maternal health equity, and is deeply passionate about women's health and equity.

At Boxed, she pioneered the impactful RethinkPink campaign, making Boxed the first and only US retailer to take a stand against gender pricing inequities like Pink Tax and Tampon Tax. Advocating for change, she actively participated in legislative processes and testified in states that successfully repealed the Tampon Tax, including her collaboration with Congresswoman Jackie Speier on her Pink Tax Repeal Act. Through creative partnerships, such as Refinery29 + Seventh Generation for 29Rooms, Girls Helping Girls. Period., and P&G's Period Poverty campaign, she has consistently demonstrated her commitment to driving social change and business growth.

Nitasha graduated from New York University with a BS in Communications, and received her MBA from the University of California, Irvine.